The Mail Factory Blog

Join us as we delve into the intricacies of our work, share best practices, and offer invaluable advice on mastering the world of email marketing. From the red brick streets of Manchester, our insights and expertise are here to elevate your email strategies to new heights.

12th April 2024

Gmail merging desktop and responsive styles

Ever tested an email and in Gmail App you have a mix of both desktop and mobile styles…? What’s going on is any full width images are not responding, simply…

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1st February 2024

Hide and show images in HTML emails for desktop and mobile

Sounds simple enough – but any email developer will tell you nothing is ever that simple in HTML emails. Different email clients interpret elements differently, so a simple display: block…

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31st January 2024

AMP emails – a brief overview

In the ever-evolving landscape of digital communication, email remains a stalwart tool for businesses and individuals alike. However, despite its enduring popularity, email has often been criticized for its static…

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31st January 2024

HTML email template

Want a sneak peak at our HTML email template that our developers use as a starting boilerplate – our HTML email boilerplate has been developed over a number of years…

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20th January 2024

Embracing Dark Mode: Enhancing Email Experience with HTML

In recent years, dark mode has emerged as a popular feature across various digital platforms, from mobile apps to operating systems and websites. Its aesthetic appeal and potential benefits for…

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15th January 2024

Using custom fonts in HTML emails

To enhance the visual appeal of HTML emails, custom fonts can be incorporated. This can be achieved by either hosting the font directly on your server, ensuring compatibility and correct…

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15th January 2024

Enhance Your Email Marketing with Email on Acid

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, with the myriad of email clients and devices available, ensuring that your…

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14th January 2024

How to correctly add a preheader to an HTML email

Ever received an email where the subject line looks intriguing, but when you open it, you’re left scratching your head, wondering what it’s all about? We’ve all been there. That’s…

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10th January 2024

Sending emails, should you use a mail platform or send from your emails

The possibilities for building your HTML email depend on how you intend to distribute it. If you’re sending your email through a mailer such as MailChimp, Campaign Monitor, DotDigital, HubSpot,…

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